Twitter is an online social media platform which is operated by the American company Twitter, Inc., which connects with the audience in personal and meaningful ways. One can tweet and retweet on the platform. Here the users can interact and post.

Mission

Reach the largest daily audience in the world by connecting everyone to their world via our information-sharing and distribution platform products and be one of the top revenue-generating Internet companies in the world.

Vision

We believe in free expression and think every voice has the power to impact the world.

Founders

Twitter was founded in March 2006, by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. It was one of the ten most-visited websites in the year 2013 and has been described as - the SMS of the Internet.

Jack Dorsey, the co-founder, in 2006, got a motive to create an SMS-based communications platform in which friends from all over the world could be able to get connected providing worthful information, along with updating with some useful facts.

In the beginning, Twitter has its features that were related to texting. simultaneously, the idea evolved, in large part due to brainstorming sessions with Dorseys co-founder, Evan Williams. The day arrived and on March 21, 2006, Jack sent the first tweet, which read - just setting up my Twttr.

Here began the idea of sharing information with many people on a single platform. It could also signify sharing our views, ideas, or perspectives with others. As every person requires a name to get identified and recognized to the world in an appealing way, so there was a need of a logo to give an identity to the industry.

The Story of Logo

There is little doubt that the bird logo has played a significant role in the success of the company. It was the focus on simplicity that drove people to the platform in the first place. The logo of the bird gave feathers to the industry in a consistent way, that it helps to soar high in the sky, which could never stop. The logo has always been a part of the elements that communicate its efforts to its users.

In the beginning, Twitter has its features that were related to texting. simultaneously, the idea evolved, in large part due to brainstorming sessions with Dorseys co-founder, Evan Williams. The day arrived and on March 21, 2006, Jack sent the first tweet, which read - just setting up my Twttr.

Here began the idea of sharing information with many people on a single platform. It could also signify sharing our views, ideas, or perspectives with others. As every person requires a name to get identified and recognized to the world in an appealing way, so there was a need of a logo to give an identity to the industry.

It reflects the essence of purity as Twitter sounds a lot like the tweet, which is a sound made by birds. A bird symbolizes freedom and endless possibilities. Short messages are delivered as fast as birds fly, hence the name given. It was named Larry T Bird, with the inspiration being the basketball legend Larry Bird who played for the Bolton Celtics.

How does it Work?

Twitter is an instant network for communication. It asks the users to create a profile and later they are allowed to post short status updates or tweets on the platform. The platform provides permission to the registered users to post tweets, but this permission is not given to the unregistered users, and they can only read those tweets. Users can post on the website, application, or SMS as well, which is called the - SMS of the Internet.

The users on the platform are given the option to follow the accounts of other users and can check the tweets of their accounts. They can also share images, links, and videos as well with the tweets. It is also associated with the direct messaging option, which allows them to message directly to each other.

How does Twitter make money through Advertising?

Advertisements are the main source of income for the platform. It provides an opportunity for companies to advertise their products. The companies or people can make advertise by promoting a tweet that will appear in the timelines of the people. They are also allowed with the option to promote an entire account. It also allows promoting a particular trend, such as a popular hashtag topic.

Advertisers try to present their content to large audiences by posting pictures and videos with the posts, which makes it appealing. The advertisers are charged by the platform on the basis of the amount of interaction that the tweets generate, and they pay based on per-click or per-retweet.

Twitter can be a very helpful platform for growing a following and providing the audience with valuable content before they even become customers. The character limit can also help to create quick-and-compelling advertisements. It could be used to advertise products or services as well.

Yearly Revenue Model

The company has earned 28.28 Million Dollars in 2010, and 106.31 Million Dollars in 2011, whereas 316.93 Million Dollars was earned in 2012, and 644.89 Million Dollars in 2013. It earned 1,403 Million Dollars in 2014, and 2218.03 Million Dollars in 2015, whereas 2,529.62 Million Dollars was earned in 2016, and 2,443.3 Million Dollars was earned in 2017. The company earned 3,042.36 Million Dollars was earned in 2018, and 3,459.33 Million Dollars was earned in 2019. It earned 3,716.35 Million Dollars in 2020 and 5,077.48 Million Dollars in 2021.

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