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22 Feb 2023
22 Feb 2023
Episodes 33 and 34 of Shark Tank India season 2 show the investment given to iMumz, The Healthy Binge, Freakins, Perfora, and CureSee.
This blog showed the expertise of iMumz which guides and monitors expectant mothers 24/7 and acts as a lifestyle coach. The founders of Healthy Binge came up with a wish that if anyone wants to make healthy snacks, then they should rely on The Healthy Binge. Later came Freakins which is a denim fast fashion apparel brand that launches different styles every week. Perfora came up with the vision to revolutionize the oral industry and make Perfora products reach every bathroom in the upcoming 5 years. Whereas the founders of CureSee want to make CureSee available to every patient around the world with your help and increase its awareness.
The founders conveyed to the Sharks that they must have heard of the saying that no one learns things straight from the womb of the mother. But one of the founders speaks from 40 years of experience delivering over 10,000 babies, she can confidently say that the womb of a mother is the first classroom of a child. The Nine months of pregnancy and the two years post it is extremely important when it comes to the physical, emotional, and mental development of a child.
During this phase, the lifestyle of the mother and child needs to be monitored very closely. Many diseases, such as Diabetes, and personality disorders originate from the womb of the mother itself. The Doctors do not give patients more than 5 minutes. There is a lack of guidance owing to nuclear families, and the existing pregnancy trackers and communities give suggestions but are unable to bring sustainable changes in the current lifestyle.
iMumz guides and monitors expectant mothers 24/7 and acts as a lifestyle coach. They educate the mother through the iMumz application, design a schedule they should follow, and ensure that they adhere to it. They started 2.5 years ago in 2020, and 6 Lakhs+ women have downloaded their application.
They have 1.1 Lakh monthly active users, and 30K paid subscribers. It is a 4.5 monthly average payment that they get Rs. 8,000 is their ticket size for a personal plan. In total, they have generated a revenue of Rs. 2.2 Cr from 30K paid subscribers in 2 years. They added 1200 new subscribers last month and generated a revenue of Rs. 20 Lakhs, and Rs. 16 Lakhs was from their standard package. They raised Rs. 6 Cr in august 2022, for Rs. 70 Cr valuation.
Rs. 70 Lakhs for 1% Equity, for Rs. 70 Crores valuation.
Rs. 10 Lakhs for 1% Equity, and Rs. 60 Lakhs Debt at 10% Interest, for Rs. 10 Crores valuation.
Peyush Bansal.
The founders asked the Sharks what is our new-age junk. The unhealthy snacks. We think of our stomachs as dustbins, and keep stuffing them in. Whether it be watching Shark Tank India episodes or watching T20 matches. The habit of mindless eating and binging has become so common that it has birthed an Rs. 50,000 Cr industry. To make this habit nutritious and guilt-free, the founders presented The Healthy Binge.
The Healthy Binge is a ready-to-eat snack that is made from millet like Jowar, Ragi, and Quinoa. The Healthy Binge contains dietary fiber equivalent to two Apples, Iron equivalent to a bunch of Spinach, Protein equivalent to one Egg, and Calcium Equivalent to half a glass of Milk. It contains comparatively less fat by 50% but is 100% tastier. It has 180 calories, and fried chips contain 230 calories. The USP (Unique Selling Propositions) is 0% cholesterol, no transfat, gluten-free, 100% vegetarian, no Maida, and Palm oil, and 100% baked. They launched the brand in 2021, and their lifetime sales are 2 Lakh+ packets. They are available across retail stores in 13 cities and e-commerce platforms, such as Amazon, and Flipkart. Their wish is that if anyone wants to make healthy snacks, then they should rely on The Healthy Binge.
Their lifetime sales are Rs. 56 Lakhs. Their sales in August 2022 were Rs. 6.5 Lakhs, Rs. 7.5 Lakhs in September 2022, and Rs. 11 Lakhs in October 2022. Their online sales are 60% and offline sales are 40%. They had Rs. 11 Lakhs in sales in October 2022, and Rs. 5 Lakhs monthly burn. The MRP of Binge is Rs. 40 from which the distributors margin is Rs. 14, COGS (Cost of Goods and Sales) is Rs. 12, and the gross profit is Rs. 14. Their monthly marketing spend is Rs. 1 Lakh. They raised an amount of Rs. 1.13 Cr in April 2021, for Rs. 7.5 Cr valuation.
Rs. 50 Lakhs for 5% Equity, for Rs. 10 Crores valuation.
Rs. 50 Lakhs for 5% Equity, for Rs. 10 Crores valuation.
Rs. 50 Lakhs for 5% Equity, for Rs. 10 Crores valuation.
The founders conveyed that Denim is something that one can wear anywhere and on every occasion, for date night or as a college outfit. One can wear it as traditional wear. the Indian Denim market today is full of international fast fashion brands which are either expensive or not designed according to Indian women body type, or unsuitable for our weather. On the other hand, Indian Denim brands mainly cater to male customers, and they are not aspirational for our Indian youth. So to solve this problem, the founders have brought the brand Freakins.
Freakins is a denim fast fashion apparel brand that launches different styles every week for Indian women body types and it is Gen Z-focused. It has 35+ categories and 1,500+ styles. They have fulfilled 2.5 Lakhs orders in India. Their styles are worn by college girls and Bollywood celebrities as well. They are available across their website and online marketplaces, such as Amazon. Their vision is that People should think of Freakins when they think of Denim.
Their average monthly net sales is Rs. 90 Lakhs. In 2019-20 they had a breakeven and Rs. 2.1 Cr loss in 2020-21, Rs. 3.8 Cr loss in 2021-22, and Rs. 60 Lakhs loss in 2022-23 in 6 months. Their sales in September 2022 were Rs. 1.95 Cr and Rs. 12 Lakhs were spent on marketing, and net sales were Rs. 1.05 Cr.
Rs. 70 Lakhs for 1% Equity, for Rs. 70 Crores valuation.
Rs. 50 Lakhs for 2.5 % Equity, and Rs. 20 Lakhs Debt at 12% Interest, for Rs. 20 Crores valuation.
Condition: This investment will be a part of a bigger investment round.
Rs. 50 Lakhs for 2 % Equity, and Rs. 20 Lakhs Debt at 12% Interest, for Rs. 25 Crores valuation.
Vineeta Singh.
The founders conveyed that we all know that our Toothpaste contains Salt, Cloves, and Neem, but it also contains Sodium Lauryl Sulfate, which is a harmful ingredient. It is used in detergents to create foam, but no one discloses it. The Toothpaste of leading market brands that lay on our bathroom shelves contains even more harmful ingredients. Some of which are banned in foreign countries. The lack of awareness and neglect we show towards oral hygiene leads to us paying very high fees to Dentists. India has many clean and effective solutions when it comes to skincare and personal care.
But what about oral care? That is why the founders have brought Perfora. The founders have brought the first made safe certified Toothpaste in India, which is made of effective ingredients and natural products. Perfora is a unique and complete oral care brand that not just sells Toothpaste, but also smart electric Toothbrushes, Alcohol-free mouthwash, smart water flossers, and Teeth whitening products. They also offer personalized electric Toothbrushes.
They brought the brand in August 2021, and have served over 40,000+ consumers. Their vision is to revolutionize the oral industry and make Perfora products reach every bathroom in the upcoming 5 years. The price of 100 grams of Perfora is Rs. 249. They raised Rs. 2 Cr for Rs. 13 Cr post-money valuation in April 2021, and Rs. 7 Cr for Rs. 39 Cr valuation in February 2022. Their last month net sales were Rs. 77 Lakhs and burn was Rs. 27 Lakhs. Their gross margin is 57% and 45% is marketing spend.
Rs. 80 Lakhs for 1% Equity, for 80 Crores valuation.
Rs. 80 Lakhs for 4% Equity, for Rs. 20 Crores valuation.
Rs. 80 Lakhs for 2.5% Equity, for Rs. 32 Crores valuation.
Peyush Bansal, Namita Thapar & Vineeta Singh.
The founders asked the Sharks to think if they have to live with blurred vision for a lifetime. More than 30 Crore people around the world are living with blurred vision. This issue is called Amblyopia (lazy eye) where a person has blurry vision even if they wear glasses.
CureSee is the worlds first Artificial Intelligence based vision therapy website, which cures three vision problems - Amblyopia, Squint Eye, and Convergence Insufficiency. Their website is available with free eye screening and suggested vision therapy exercises, and people can see positive results in 1-2 months of usage. CureSee is awarded and supported by the Government of India. They have cured 2,500+ patients till now and given them a renewed vision. They want to make CureSee available to every patient around the world with your help and increase its awareness.
They started in 2019 and charge Rs. 12K to Rs. 18K for 3 & 6 months as a subscription fee for software as a service. Their revenue per month is Rs. 2.64 Lakhs, and charge Rs. 18K from Doctors. There are 310 active patients who are using this therapy right now.
Rs. 40 Lakhs for 5% Equity, for Rs. 8 Crores valuation.
Rs. 40 Lakhs for 10% Equity, for Rs. 4 Crores valuation.
1) Rs. 1 Crore for 25% Equity, for Rs. 4 Crores valuation.
2) Rs. 40 Lakhs for 10% Equity, for Rs. 4 Crores valuation.
Rs. 40 Lakhs for 7.5% Equity, for Rs. 5.33 Crores valuation.
Rs. 40 Lakhs for 7.5% Equity, for Rs. 5.33 Crores valuation.
Rs. 40 Lakhs for 5% Equity, for Rs. 8 crores valuation.
Rs. 50 Lakhs for 10% Equity, for Rs. 5 crores valuation.
Peyush Bansal.
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