Meta Platforms, Inc., does business as Meta. It was formerly named Facebook, Inc., which is an American multinational technology. It has associated with Facebook, Instagram, WhatsApp, Messenger, and other services.

Facebook was founded in 2004 by Mark Zuckerberg, along with his friends Eduardo Saverin, Dustin Moskovitz, and Chris Hughes. It is a social media platform that provides a way to many of us to get connected with our family and friends. Facebook rebranded itself to Meta Platforms Inc. in October 2021.

This provides a huge opportunity for the platform to advertise its products in the market digitally without any hurdles. This helps to make the platform get recognized more easily. This allows the marketing of the product in the finest way, which brings liability and prosperity to the product. This brings the focus of the audience to the products in the market.

These are the most convenient form of advertising the services because these include video, application, display, search ads, and a wide variety of options, which makes it unique in every manner.

It acts as the best platform for small businesses and entrepreneurs. Native advertising provides simple ad content, which is non-disrupted. These usually come in the form of sponsored ads, which match the flow and size of content relevant for advertising, as per the needs of customers. These are disruptive ads, and could also be seen in the form of blog posts, videos, photos, etc.

Mission Statement

To give people the power to share and make the world more open and connected.

Founder

Mark Zuckerberg was born in White Plains, New York. He grew up in Dobbs Ferry with his siblings in New York. He went to Ardsley High School and was fluent in French. He was a very clever student and got many achievements in his academic career. He went to Harvard for the class of 2006 and was pursuing degrees in Psychology and Computer Science.

He also created a website name Facemash, which opened a source for students to share and rate photos. Though it was shut down by the university, it inspired him to launch the most popular platform - Facebook. He received prizes in Science and classical studies. It was the year 1998 when he launched the first computer program. As he was very much involved in computers when since 12 years of his age and built a message network for his fathers dentist office called Zucknet.

Mr. Zuckerberg by getting inspired by his failure and developed code for a new website, and launched Facebook. They initially offered services only to Harvard, and later Mr. Zuckerberg decided to extend it to other schools as well. After getting dropped out of Harvard, he relocated to Silicon Valley and started completing his Facebook project.

In January 2006, during the mission of Facebook, they found many investors and started growing gradually. He became the youngest billionaire at the age of 23 and launched the Facebook platform.

Gradually, the application got associated with Millions of users. Soon it became famous and attracted the interest of Millions of people towards it. Facebook launched a project called internet.org with other companies to access good internet services in underdeveloped and developing countries.

In 2012, it acquired photo and video-sharing social media platform - Instagram, and also came up with the mobile messaging app - WhatsApp which attracted a great user base towards it. To ensure the security of social media platforms - Facebook, Instagram, and WhatsApp, it brought an end-to-end encrypted system. He focused on technological innovations for the people. He is the chairman and CEO of FB and lies in the list of richest people of the world.

Facebook Business Model

Facebook is associated with the signup option for its users. It provides a free signup option for all of its users and charges the advertisers to display ads. It is considered one of the best platforms for displaying ads and marketing. These ads are priced based on an auction system which leads to competition. It makes most of the money for the platform. Those businesses that want to display their ads set the maximum budget and are charged based on the performance of the ads. Facebook, Facebook Messenger, and Instagram show ads displayed on Facebook.

Instagram Business Model

Instagram has a good crowd of people, and photographs on Instagram grab the attention of people. People click photos and like to share their memories with their friends and colleagues, and here Instagram provides the best features for people for uploading photos. Initially, Instagram was only a photo-sharing app, but later, it brought video-sharing features as well for the audience and allowed users to share videos for lengths up to 60 seconds. This is a very useful feature for brands for promoting their products. Our brain remembers visual information faster as compared to text information.

A Direct Message (DM) is a private communication and is also called a private message. Businesses can engage with their customers through this feature. These messages can be sent to those who do not even follow each other. This feature helps the users to find anything and everything. They can find their friends or celebrities whom they want to follow. They can use hashtags and usernames to find what they are looking for.

Apart from this, they can explore the featured content by just clicking on the tab. Instagram provides different filters which are used to enhance the images of the users. It helps in altering an image in terms of lighting, color, and skin tones. It helps minimize glare and reflections, enhances colors, reduces light coming into the lens, and more.

This feature is liked and used by most of the users. The platform earns from two sources – Advertisements and Shopping. The platform earns through different types of advertisements, such as Story Ads, Photo Ads, Video Ads, Carousel Ads, Collection Ads, and IGTV Ads. Instagram also earns from shopping as well. It is associated with unique features which allow buyers to shop directly from Instagram.

WhatsApp Business Model

It was the year 2009 when Brian Acton and Jan Koum founded WhatsApp or WhatsApp.inc. He had an idea after purchasing iPhone and noticed that the app industry was an untapped market. WhatsApp became a mobile messaging application that was liked by many users. Its features were enjoyed by many people and used for messaging purposes. It brought many updates in it which attracted many people to it, and gradually WhatsApp developed its network to a great extent.

When Apple launched the push notifications, the WhatsApp founders noticed an increase in user traction. It supports sending and receiving a variety of media: text, photos, videos, documents, and location, as well as voice calls. It provides the users with emojis, GIFs, messages, audio-recorded messages, pictures, videos, and other documents as well. It provides end-to-end encryption for its users, which means only they can chat and read the messages.

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