HUL shows its importance helps to solve problems, generate profit, increase the market share and also generate a brand image, which makes it stand out from the crowd. Sanjiv Mehta is the Chief Executive Officer & Managing Director of Hindustan Unilever Limited (HUL).

HUL extends its hands and approaches four main strands, that show the sustainable sourcing of products to the highest standards from the network of suppliers, bringing continuous improvement in policies with suppliers, transforming the agricultural sectors, and communicating with the customers about sustainable sourcing through the brands.

Mission

To make sustainable living a common place.

Vision

To grow the business, whilst reducing environmental footprint and increasing positive social impact.

Founder

Sanjiv Mehta is the Chief Executive Officer & Managing Director of Hindustan Unilever Limited (HUL). He runs the business in South Asia - India, Pakistan, Bangladesh, Sri Lanka & Nepal.

He also plays a crucial role in being a member of the - Unilever Leadership Executive, and its Global Executive Board as well. He has been on the business journey of Unilever for 29 years. He is also taking efforts in leading the businesses in different parts of the world as the Chairman or CEO.

Business Model of HUL

Innovation

Hindustan Unilever marks its importance in bringing innovations, which deliver significant benefits. It is considered one of the critical skills for achieving success in business. It shows its importance helps to solve problems, generate profit, increase the market share and also generate a brand image, which makes it stand out from the crowd.

With the help of Science & Technology, and Product Development, the company serves the customers with brands, which helps to bring positivity with the business perspectives. It takes steps to keep the customers associated with its valuable products, and fruitful services so that the customers make a purchase in a consistent manner. It brings new trends, leading-edge science, and the application of data and digital technology and delivers extraordinary products, and services, which give fruitful experience to the customers.

It brings innovations with its iconic Brands- Dove, Lifebuoy, Glow &Lovely, Axe, Love Beauty & Planet, Vaseline, Lux, Liril, Hamam, Pears, Rexona, Sunsilk, Clear, Closeup, Pepsodent, Lever Ayush, Indulekha, TRESemmé, Lakmé and many more, that makes good sales.

Sourcing

HUL extends its hands and approaches four main strands, that show the sustainable sourcing of products to the highest standards from the network of suppliers, bringing continuous improvement in policies with suppliers, transforming the agricultural sectors, and communicating with the customers about sustainable sourcing through the brands.

Vegetable marks are important in being the priority crop, which helps in escalating the productivity of the business. It also supplies the best ingredients that are essential to maintain the business and achieve long-term goals.

The company makes the purchase of tomatoes, onions, pumpkins, leeks, green beans, mushrooms, potatoes, celeriac, peas, and carrots, as well as herbs such as basil, parsley, and chives. It makes soups, sauces, and many more with the help of vegetables.

It also brings high-quality fruits, such as Strawberries, Guava, Mango, Raspberries, and Bananas, which provide delicious and fruitful taste to the Ice-cream brands, such as Magnum, and others.

The company works with its farmers and suppliers to help them meet the Unilever Sustainable Agriculture Code (SAC) standard and new Regenerative Agriculture Principles, and set out requirements for suppliers and farmers of all the raw materials, including dairy.
The buyers show their expertise and bring the best quality ingredients from growers, and align the business with positivity.

Caring Dairy is our continuous improvement program for the farmers who supply the milk and cream for Ben & Jerry’s ice cream which makes it delicious. It has launched the Sustainable Dairy Partnership (SDP), which is known as a business-to-business sustainability model, that aligns the company with other buyers, and with suppliers representing 30% of global milk volume.

Manufacturing

HUL has its factory in the Himalayas Kingdom, which represents the largest manufacturing investment in the Himalayan kingdom. The UNL factory manufactures products of HUL, such as soaps, detergents, and personal ones both for the domestic market and exports to India.

Its key crops and commodities such as palm oil, paper, and board, soy, tea, vegetables, and cocoa have been prioritized, as they have the attribute of making up over two-thirds of the raw materials.

Its household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Vaseline, Lakme, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, and many more.

The company makes research and checks the current demands and any similar or competing things that already exist on the market. It designs the products with respect to the demand and interest of the company.

Logistics

In simple terms, logistics could be defined as carrying and supplying the products to their destination at the right time, and deliver to the customers.

Logistics plays a crucial role in HUL services, by making all the products easily available all over the country for the consumers.

With an aim to decrease the expense of logistics, the company constructs factories in the cities where there is more demand by consumers. By making factories near the cities wherever there is demand, so the consumers will get the services more easily and quickly. It will also reduce carbon emissions, which will be beneficial for the environment.

Marketing

The company markets its products through three ways, that are:
Retailers (primary), Kiosks, and Stores.

Retailers mark its importance as being the primary source of distribution. Secondly, it uses kiosks to introduce products directly to customers, while utilizing personal selling. Ultimately, it also offers some through stores.

Advertising helps people in being aware of the new product in the market. It also creates goodwill for the company and gains customer loyalty. For most brands, video-based social media mobile ads are a great place to start. Health and wellness brands, food or clothing start-ups, small business entrepreneurs, or start-ups get the most benefits from these platforms.

Advertisements used to play a vital role in adding essence to brand identity, product, or service, and ultimately help in promotion. It delivers the strategic message and uplifts awareness within the platform.

Several digital media delivers an advertisement to the market in different forms. It helps the company to know their competitors and get engaged in the level of competition, which helps in increasing sales. HUL markets its products through advertising, which reaches to a wide range of customers and increases its productivity.

Sales

HUL came up with the launch of Humarashop, that connected shoppers with the local retailers, and customers could order products from the store and have them delivered within two hours.

It enabled the shopkeepers to use the app, and place orders with HUL directly, which removed the other distributors. It also provided the retailers with a catalog, from which they can select the brand that they need.
It sells its products by making it available in hypermarkets, supermarkets, wholesalers, cash and carry, small convenience stores, and e-commerce sites.

Consumers Use & Insights

When there comes a group of competitors in the market, then it becomes a must for any organization to maintain its old position in a stable manner.
The speed of business today is incredibly high, and consumer behavior changes with time. The brand has to keep up to remain customer-focused by delivering good quality on time.

The industries need to prioritize the experience of the consumer so that the current customers could receive value from the product and as well as their interactions with the team. It increases their experience, ultimately fulfills their needs, and also shows the methods that help to improve the performance of the products.

HUL produces different kinds of products and also takes the feedback of the customers. It finds out the change in the interest of the consumer regarding the price, promotion, or quality of the product, and also determines the features of the new product and the service associated with it, which helps the people to get an opinion regarding the same. Ultimately, brings betterment in services for the customers. It helps in bringing new potential customers and increases the leadership quality of the company.

Revenue Model

It contributes around 33.4% to the revenue of the company with the home care products, such as Vim, Wheel, Comfort, Surf Excel, and many more, and also contributes around 18.4% through the Food and Refreshment, such as Horlicks, Boost, Red Label, Bru, Cornetto, Magnum, and other.

The company continues to strengthen content creation with initiatives like Be Beautiful, a platform that educates consumers on their beauty and personal care needs and contributes around 43.8% of the revenue on beauty and personal care, which includes the products, such as Ponds, Lux, Liril, Pears, Sunsilk, Dove, Hamam, Fair and Lovely, and many more. Whereas, 4.4% is contributed by others.

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