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  • 18 Jun 2022

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  • 18 Jun 2022


Dabur India Limited: Focusing on Natural Health Care


Dabur India Limited is the most trusted name in India, and the largest Ayurvedic and Natural Health Care Company in the world. It comes with a wide range of products, which includes around 250 Ayurvedic products. It is the fourth largest FMCG (Fast Moving Consumer Goods) Company in India and shows its presence internationally in around 120 countries.

Vision

Dedicated to the health & well-being of every household.

Founder

Dabur, founder, S.K. Burman

S.K. Burman took initiative and made medicines for curing diseases like Cholera, Malaria, and Plague. Dr. Burman brought Dabur in 1884, with the intention to provide Ayurvedic medicines to the people. Dabur got its name - derived from the Devanagri rendition of Daktar Burman. He was used to known as the trusted Doctor who provided Ayurvedic medicines and came up with effective and useful results. He took a generous step to extend his helping hands to those people who did not use to get proper treatment.

PRODUCTS & SERVICES

Dabur, Products & Services

Hair Oils

Oiling the hair is mandatory for maintaining the hairs in good condition. It increases the moisture and makes the hairs shine.

Hair oiling marks its importance in maintaining the hair condition and hair growth regularly. Regular oiling help to prevent hair from the damage caused by pollution, and also prevents excess hair fall, premature greying, damaged hair, and other such hair-related issues. It also shows its uniqueness in protecting the hairs and scalp from hydration. It strengthens the hairs, and also prevents them from the trap of dandruff.

Dabur offers products such as - Amla, Vatika, Almond, and Anmol Gold Coconut Oil. These oils are associated with multiple features, that provide proper nourishment with vitamins, soften the hair and bring a natural look.

Shampoos

Shampoo consists of various beneficial ingredients that make the look of the hair good. It prevents the hair from dryness, hydration, and oiliness. Many times sweat gets produced in the hairs and on the scalp due to hotness, which leads to itchiness and irritation. Here shampoos help in removing the irritation. It also adds fragrance to the hairs and scalp and maintains its beauty. Shampoos are seen in many forms in the market, which include Shampoos for dandruff, and dry hair, and Shampoos to prevent hair fall.

The company has brought Almond Shampoo, Vatika Health Shampoo, Vatika Black Shine Shampoo, Vatika Anti-Dandruff Shampoo, and Vatika Select Shampoo.

Health Supplements

Dabur comes with the health supplements Dabur Chyawanprash, Dabur Chyawanprakash Sugarfree, Dabur Honey, Dabur Glucose, Dabur Immunity Kit, and Dabur Vedic Suraksha Tea.

These help in boosting immunity and physical strength. It removes toxins from the body and also improves the health of the Heart by lowering cholesterol levels. These also enhance stamina and fight with the virus present inside the body. The health of the people gets rejuvenated with the consumption of health supplements. Healthcare products maintain the personal health of the people, give energy, and make the people healthy.

Digestives

The company provides Digestives like Hajmola, Pudin Hara, and Nature Care, where Hajmola is filled with fun taste which can be taken after the meals, that comes with a fine taste and helps to digest the food. It also provides Pudin Hara which is fully natural and relieves people from stomach aches, gas, and indigestion. Its Nature Care product helps the people in getting relief from gas & constipation.

Skin Care

Good skin is crucial for getting a good look. Skin care marks its importance in maintaining the condition of the skin. The company provides skin care products, such as - Dabur Gulabari, Oxy Bleach, and Fem. Each skincare product is associated with its own features and benefits. These products help to look the skin good and glowing. It is crucial in our daily routine to prevent the skin from acne, wrinkles, dark circles, and other related issues, and ultimately bring glowing skin. The glowing and good-looking skin brings self-confidence to oneself.

Foods

Everyone needs the energy to perform daily tasks, and food acts as a fuel that runs the body. Food products and drinks is associated with carbohydrates, proteins, and fats which provide energy to the body to carry out the daily work. It plays a crucial role in growing and developing the growth of cells, and maintaining mental and social health. It builds, repairs, and maintains the tissues of the body.

Dabur provides homemade food products like Cooking Pastes and Purees, Homemade Lemoneez, Real Milk Shakes, Real Active Coconut Water, Real, Real Juices, Real Active 100% Juices, Golden Milk - Haldi and Tusi, Sharbat-e-Azam, Real FruitORS, Real Active 100% Tender Coconut Water, Real Active Low-Calorie Range, Homemade Pickles, and many more.

To stay healthy and maintain personal health, it is mandatory to have healthy nutritious food. Protein and vitamin-rich food help to build enough muscles and a perfect body and maintain the proper functioning of the body.

Oral Care

The company has brought various oral care products, such as - Red Paste, Meswak, Babool, Lal Dant Manjan, Dant Rakshak, Ayurvedic Paste, and Red Pulling Oil. These products mark their importance in being used for the care of the teeth and the mouth.

OTC & Ethicals

The company has brought OTC & Ethicals products, such as - Energizers, Cough & Cold, Women Health, Baby Care, Ethicals and
Health Juices.

OTC helps in successfully treating the advancing the health of the consumer. It marks its importance in saving the time and money of the people and enables them to get self-treated.

Home Care

The company has come up with the home care products, such as Odomos, Odonil, Sanifresh, Odopic, and others. Odomos provide 100% protection against mosquito bites inside and also even outside the house. It has also brought Odonil which comes in a variety of fragrances like Orchid, Rose, Lavender & Jasmine, makes the mood of the family members fresh. Its Sanifresh home care product is used to make the toilet clean and germ-free. Odopic is associated with Lime fragrance, which is a dishwasher product that gives a good shine to the utensils after the wash.

Guar Gum

These are used as food additives in many processed foods. Dabur manufactures guar gum and other natural gums products in India. It supplies its natural gum products under the brand name DABISCO.

Revenue Model

Revenue by Category

Dabur, Revenue by Category

Dabur Hair oil contributes around 21.1% of the total revenue share, whereas skin care contributes 5.1% of the total revenue share. Oral care contributes around 17% and 8.8% is contributed by OTC & Ethicals. Digestives contribute around 6.3% and 18.9% is contributed by health supplements. Food products contribute around 15.9% and home care products contribute around 6.9%.

Countrywise Revenue Model

Dabur, Countrywise Revenue Model

India

India marks 71.6% of the total revenue share in the year 2021, and 74% share in the year 2022.

International

International business marks 26.2% of the total revenue share in the year 2021, and 25% in the year 2022.

Others

Others contribute around 2.2% of the total revenue share in 2021 and 1% in 2022.

Yearly Revenue

Dabur, Yearly Revenue

Dabur has earned Rs. 41.05 Billion revenue in the year 2011, and Rs. 53.05 Billion in the year 2012. In 2013, the company got Rs. 61.6 Billion, and Rs. 70.94 Billion in 2014. The years 2015, 2016, and 2017 show the earnings of Rs. 78.27 Billion, Rs. 78.69 Billion, and Rs. 77.01 Billion respectively. The year 2018 shows Rs. 77.48 Billion, and Rs. 85.33 Billion in 2019. The company has earned around Rs. 87.04 Billion in 2020, and earned the highest revenue i.e. Rs. 95.62 Billion in the year 2021.

Share Holding Pattern

Dabur, Share Holding Pattern

The shareholding pattern shows that the Foreign Portfolio Investors contribute around 17.43%, Mutual Funds contribute around 3.26%, Financial Institutions/Banks contribute around 1.41%, whereas 67.88% is contributed by promoters, 2.87% is contributed by insurance companies. Foreign Nationals of NRI contribute around 0.33%, individuals contribute around 5.72% and corporate bodies contribute around 1.1%.

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